Video. Social. Performance.
Brand strategy-led creative agency
Video. Social.
Performance.
Brand strategy-led creative agency
We think
like brand
owners
because we’ve been them.
Our founder has led business & innovation on brands like Kingfi Our founder has led business & innovation on brands like Kingfi
That’s why everything we make-every video, every reel, every ad-begins with a single question:
BSUI Trinity Model
Be it social or performance, you need it for both.
Most agencies optimise for either the brand or the platform algorithm. We optimize for three.
Great content lives at the overlap of all three. That’s the on
Three things. Done obsessively well.
Video
Content
Production
Social
Media
Marketing
Performance
Marketing
From legacy giants
to breakout
challengers.
We work with some of India’s most recognisable brands-and the oWe work with some of India’s most recognisable brands-and the o
Once a client,
now the
agency guy
Mayank Sohar
has spent over two decades in the consumer goods industry. Driven by passion & hunger to learn he has led business & innovation on large brands like Kingfisher Beer, Junior Horlicks, Crocin, Godrej Ezee Liquid Detergent & more. He built BSUI on a simple belief: a brand’s marketing partner should think like a brand custodian-not just an agency. Every decision at BSUI flows from that belief, whether it’s the strategy we recommend, the creative we produce, or the media we buy.
